Coors light gay pride
Coors Light Abandons the LGBTQ Community and DEI Initiatives
Molson Coors, which manufactures Coors and Coors Light, is the latest major corporation to roll back Diversity, Equity, and Inclusion policies and distance itself from the LGBTQ community.
The beer giant is bowing to the will of conservative activist Robby Starbuck, who has been mounting a campaign to expose corporations with DEI policies or companies that financially support LGBTQ-themed events like Pride, intending to boycott such businesses until they drop their so-called “woke” policies.
Starbuck boasted on the social media platform X that Coors sent him a letter that its leadership team had circulated to employees explaining the changes the organization has made after he threatened to expose their policies last week.
In the letter, Coors’ company executives said its human resources team began making plans in March to broaden the view of its DEI policies to make certain all employees “know they are welcome.”
The beer gigantic said it would halt all DEI trainings, scuttle requiring suppliers to assemble diversity goals, and tie executive compensation s
Coors Light refuses to yank out of sponsoring Denver Pride Parade despite potential backlash from customers - as competitor Bud Soft continues to see sales drop after Dylan Mulvaney controversy
Despite intense backlash recently over rival Bud Light's partnership with LGBTQ and transgender actor Dylan Mulvaney, Coors Flash is remaining the title sponsor of the Identity parade in Denver.
Anheuser-Busch, which makes Bud Light, has lost $27 billion in value due to a campaign with Mulvaney that upset conservatives. Then the company upset progressives too after failing to back Mulvaney through the backlash.
Molson Coors, which is headquartered in Golden, Colorado, about 15 miles west of Denver, is standing by, with the parade remaining 'The Coors Light Denver Pride Parade' set for Sunday.
Several major corporations own backed the event - which is expected to draw over 100,000 visitors. Fellow alcohol manufacturer Absolut and companies such as Verizon, Visa, Walmart, Amazon and Target have backed the event.
However, local Gay rights leaders see Coors sticking by the procession as a huge moment when it might be seen as a damaging business decision in the wake of the Mulvaney contr
Coors Light stands firm as title sponsor of Denver Pride Parade despite Bud Light controversy
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Coors Light appears resolved in its choice to remain the title sponsor of the Denver Pride Parade, despite potential backlash from customers and controversy surrounding its competitor, Bud Light, over the company's collaboration with transsexual activist Dylan Mulvaney.
The Coors Light Denver Pride Celebration, which expects 15,000 people marching and at least another 100,000 watching on Sunday, is also sponsored by dozens of other companies including JPMorgan Pursue & Co., Verizon, Visa, Walmart, Amazon, Target and Starbucks.
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Rex Fuller, CEO of the Gay Queer woman Bisexual and Transgender People Center of Colorado, which organizes the parade, told Axios Denver that no sponsors of the Denver Pride Parade have expressed concern about potential backlash or criticism for their sponsorship of the event.
"This is kind of the hard part of allyship," Fuller told Axios. "We are in a day period when it can be qui
Molson Coors Beverage Company’s “Tap Into Change” Program
Raises $100,000 for LGBTQ+ Focused Organizations
Program Celebrates 10th Year in Chicago and
Has Now Raised More Than $700,000 Nationally Since Its Inception
CHICAGO (October 22, 2021) — Molson Coors “Tap Into Change” program acknowledged its 10th anniversary in 2021, with a portion of every Molson Coors product sold at choose accounts across 13 cities benefitting LGBTQ+ and HIV/AIDS non-profit organizations.
The program first launched in Chicago and will contribute $50,000 this year to some of the city’s LGBTQ+ focused non-profit organizations. In total, $100,000 was raised nationally after successful activations in Dallas, Denver, Los Angeles, Milwaukee, New York Metropolis, Orlando, Phoenix, Portland, San Diego, San Francisco, Tampa and Toledo. Since the inception of the program, more than $700,000 has been raised to aid make a positive impact on the lives of consumers and communities throughout the U.S.
“This year was certainly unique and challenging with continued pandemic restrictions, but our consumers and accounts stepped up to help amazing LGBTQ+ focused organizations,” said Michael Nordman, Molson
.